V dňoch 26. a 27. 3. 2018 sa v priestoroch KOZ SR konalo druhé zo štyroch stretnutí s českými a slovenskými odborármi, ktoré usporiadame v tomto roku. V rámci nich sa zaoberáme komunikačnými stratégiami odborárskych tém navonok, s cieľom celkového zlepšenia vnímania odborov ako silného sociálneho partnera.
V rámci úvodného stretnutia boli za prítomnosti prezidentov odborových konfederácií obidvoch krajín Jozefa Kollára a Josefa Středuly pripravené tohtoročné oslavy sviatku práce 1. mája, ktoré sa majú uskutočniť v „česko-slovenskom“ formáte. Českomoravská konfederácia odborových zväzov sa tohto času venuje kampani „koniec lacnej práce“, a pripravuje pod týmto mottom aj svoj kongres. Spoločnej večery spojenej s diskusiou o politickej situácii v obidvoch krajinách sa zúčastnil poslanec NR SR Ľubomír Petrák.
Na nasledujúci deň bolo česko-slovenské odborárske stretnutie obohatené o expertízu z Rakúska – v tomto kontexte prednášal Christoph Höllriegl z rakúskeho odborového zväzu ÖGB o úspešných modeloch odborárskej práce s cieľovými skupinami. Prezentoval skúsenosti s vybudovaním značky, marketingom, prácou s verejnosťou v klasických a nových médiach a s rozširovaním členskej základne odborov.
Partneri projektu: KOZ, ČMKOS
Miesto konania: Bratislava
Kontaktná osoba: Robert Žanony
Maróthyho 6 81106 Bratislava
+421 2 54 41 12 09+421 2 54 41 18 80
slovakia(at)fes.de
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